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It’s hard to feel optimistic about Tesla’s future right now. Between declining sales, a damaged brand image, and increasingly fierce competition, the warning signs are everywhere. Elon Musk’s controversial political stances are beginning to weigh heavily on public perception, and many no longer wish to associate themselves with a company whose CEO causes so much division.

Another major concern is Musk’s personal financial situation. When acquiring Twitter (now X), he pledged a substantial portion of his Tesla shares as collateral for loans. If Tesla’s stock price continues to fall, he might be forced into large-scale selling, potentially triggering an even steeper downward spiral.

Meanwhile, other electric car manufacturers are steadily gaining ground. China’s BYD, European brands, and even traditional American automakers are advancing quickly. Tesla is gradually losing the edge it once enjoyed. Without a strategic overhaul—and Musk stepping away from divisive politics—the situation could deteriorate further.